Coca cola s current target market is adults looking for a new. It is best known for its flagship product, coca cola, and is one of the largest corporations in the united states. Marketing plan measuring success current strategy vs. Presentation on marketing plan of coca cola assignment point. Coca cola founded in 1886 by dr jhon pemberton worlds leading manufacturer, marketer, and distributor of nonalcoholic beverage concentrates and syrups. Consequently it is seeking the help of polianitis marketing company pty ltd to develop a professional marketing plan which will help the business achieve its objectives more effectively and efficiently, and inevitably regain. It all started years ago, in 1886, when a confederate colonel in the civil war, john pemberton, wanted to create his own version of coca wine cola with alcohol and cocaine and sent his nephew lewis newman to conduct a market research with the samples to a local pharmacy jacobs pharmacy. The international empire of coca cola spans more than 200 countries. A free powerpoint ppt presentation displayed as a flash slide show on id. Coca cola company capital budgeting process and procedures.
In 1985, coca cola introduced new coke, the first change in formulation in 99 years. This decision was proved very beneficial for coke as it had ready access to over 2,00,000 retailer outlets and 60 bottlers of parles network. The product strategy and mix in coca cola marketing. The overview of this case study clearly provides information that using advance crm strategy help coca cola to achieve their goal without losing their market. But this does not mean that coca cola does not have its differentiation strategy to overcome the whole market. Coca cola marketing plan free essay sample new york essays. May 05, 2019 coca cola is a brand which is present in households, shops, hotels, offices, etc. Coca cola was established in 1886 in atlanta by john pemberton. Proposed strategy compare coke life to different coke products compare it to similar products in the market. Coca cola has been quick to embrace new mediums that have developed over the years radio, television and now internet. For marketing of direct, the coca cola company uses strategy of the exclusive, for example, it make some restaurants and cinemas to only sell their products, eliminate direct competition. International business and competitive strategy of cocacola. Coca cola s market power and segmentation targeting positioning july 24, 2016 july 24, 2016 duuyuuu a brand or an industry, if any one of them want a longterm sustainable development, a force that can not be ignored is to expand the market demand for the younger generation.
Sep 07, 2016 smart stands for mmeasurable, aachievable, rreal, and ttime bound. We have used the qci model on this case study to clearly study the coca cola crm process. In marketing plans it has typical structure with respective purpose which is incorporated while developing marketing plan for coca cola company. The premium pricing policy as applied in many markets has also allowed the coca cola company to thrive. Marketing report of coca cola amatil 20 downloads 14 pages 3,346 words add in library click this icon and make it bookmark in your library to refer it later. The cocacola companys distribution strategy marketing.
The business is very successful and holds a very good reputation. Developing marketing plan for soft drink term paper. In 2011, coca cola recognized this marketing shift and took the leap into content marketing with a plan known as content 2020. Marketing objectives for coca cola have been discussed previously.
They can produce innovative products in the market. Marketing report of cocacola amatil click here to get solution. Coca cola is the worlds most favorite brand and is available all over the world. The coca cola company and its bottling partners shipped more than 30. A study on the marketing strategies for millenniums focusing on india.
Marketing strategies of coca cola company linkedin slideshare. According to researchers, coca cola is available in every country, including cuba and north korea through the grey market. Marketing strategy in cocacola the coca cola company. Cocacola integrated marketing communications t1 2016. The most important element of the marketing plan is a marketing strategy. This is a presentation on marketing plan in coca cola. International brand of coca cola consumer behaviour. Marketing mix of coca cola analyses the brandcompany which covers 4ps product, price, place, promotion and explains the coca cola marketing strategy. Coco cola being an international brand has quite a great reach and the customers have been very much used to its taste. A stellar case study should aim to come up with a solution to a problem by analyzing various shortcomings of.
Project report on cocacola company and study of customer preference for cocacola brands with reference to cocacola india project report on cocacola company submitted by. This equity is derived from peoples willingness to pay a premium for the brand and an unwillingness to accept substitutes. The coca cola company uses marketing strategies to differentiate its product from its competitors to gain a competitive advantage. Power point presentation of cocacola marketing plan made for 2015. Coca cola used seven key design and marketing strategies, which made it as recognisable in the streets of shanghai as in its hometown of atlanta by the 1920s, says coca cola. The integrated components used by coca cola employed a mass media methodology which included television advertising, print media and banner ads. Coca colas strength is marketing and new marketing and advertisement channels have a big impact on the company. Doc project report on marketing strategies of coca. An analysis of market segmentation of the cocacola. Beside it, coca cola also maintain their reputation as the leading company in the world using pestle analysis so that coca cola can. Apr 18, 2016 this video is about coca cola s marketing campaign strategy. Digital marketing strategy victoria topor adv420 final presentation 2.
The coca cola company creates value by executing comprehensive business. Cocacola was established in 1886 in atlanta by john pemberton. Within a few years, coca cola became the most recognized, renowned, and widely distributed brand in the world. The worldwide popularity of coca cola was a result of simple yet groundbreaking marketing strategies like consistency. The cocacola company business level and corporate level strategies this paper analyzes the businesslevel and corporatelevel strategies of the cocacola company in order to identify the most important strategies which have contributed to its success in the past and can help it in competing effectively in the long run.
In this study the researchers are trying to understand the marketing strategies used by. An analysis of market segmentation of the cocacola company. Exclusive report 50 pages on marketing strategy of coca cola can be downloaded here. Read on to discover more about the worlds renowned beverage brand through this coca cola swot analysis. You name it, and the place would have heard of coca cola. Coca cola is the most well known trademark, recognized by 94 per cent of the worlds population. Project report on marketing strategies of coca cola submitted by acknowledgements.
The coca cola image is displayed on tshirts, hats, and collectible memorabilia. Aditya kale aniruddha patil gourav kapoor narendra kashikar siddhartha kamat. Objectives v background information v target consumer v recommendations v big idea v plan of action v ultimate goal v contact infoquestions. The coca cola company business level and corporate level strategies this paper analyzes the businesslevel and corporatelevel strategies of the coca cola company in order to identify the most important strategies which have contributed to its success in the past and can help it in competing effectively in the long run.
Finally, coca cola eliminated new coke and returned the original coke into the market as coca cola classic. Marketing strategy is the way, path, and process to achieve marketing. Every business irrespective of its size needs to have definite goals in order to expand the business. The coca cola company is one of the largest manufacturers, distributors and marketers of nonalcoholic beverage concentrates and syrups in the world. Ppt cocacola powerpoint presentation free to download. As the explainer video states, this strategy will transition from creative excellence to content excellence and double worldwide consumption of coca cola by the year 2020. Presentation on coca cola marketing strategies slideshare. Coca cola s headquarters are in atlanta, georgia, in america. Markeying strategy of coca cola with analysis and report. Nov 12, 2019 furthermore, the company follows the mass marketing strategy.
As the leading beverages company in the world, coca cola almost monopolizes the entire carbonated beverages segment. May 05, 2016 whats important, cocacola is the first soft drink brand to appear in the space hartlaub, 2015. Strengths coca cola has been an intricate part of american culture for over a century. Segmentation place consumption gg demographic psychographic behavioral. Each subbrand of coca cola has different pricing strategy. Coca cola s strength is marketing and new marketing and advertisement channels have a big impact on the company. Cocacola is the most popular and biggestselling soft drink in history, as well as the bestknown product in the world. Coca cola marketing analysis project report swot analysis. These are some of the different branding strategy of coca cola company that has embedded the brand in the lives of many people all over the world. This is something that coca cola has been the master of for over 100 years. The following ppt gives an overview of coca cola marketing strategy. B coca cola got the permission to enter the country with a 100 per cent unit in india.
Currently, james quincey is the ceo of this mega corporation. But as the title of the article suggest that besides all the marketing strategies there have been a decline in the sales of coca cola. Aug 19, 2019 marketing history market research in the beginning. This video is about cocacola s marketing campaign strategy. Giant soft drink company coca cola has come under intense scrutiny by investors due to its inability to effectively carry out its marketing program. Brand equity interbrand in 2011 awarded coca cola with the highest brand equity award. Marketing presentation on coca cola siddhartha kamat. Coca cola focuses on improving the community relationships and increasing their happiness, that positively reflects on their public image, resulting in customer and revenue rise. The coca cola company marketing strategy assignments box. Introduction marketing strategy is a longterm, forwardlooking approach to planning with the fundamental goal of achieving a sustainable competitive advantage. Oct 05, 2017 coca cola is the biggest nontechnology company in the world. If a company plans to grow and progress, its essential to analyze and understand their current situation to formulate.
It ownslicenses and markets more than 500 nonalcoholic beverage brands, primarily sparkling beverages but also a variety of still beverages such as waters, enhanced waters, juices and juice drinks, readytodrink teas and coffees, and energy and sports drinks. Cocacola is the biggest nontechnology company in the world. The secret behind cocacola marketing strategy youtube. Coca cola implements its emotional branding campaigns in a way that would trigger emotional touch in. Coca cola case study 1 a coca cola swot analysis needs to be drafted after conducting indepth research on the strengths, weaknesses, opportunities, and threats faced by the company. Technology is used at every step of coca colas value chain syrup manufacturing, bottling operations and storage at retail shops. In china, you can see coca cola everywhere, they has used three major sales mode of operation. Aug 03, 2015 coca cola company report contains more detailed analysis of coca cola marketing strategy covering issues of coca colas public relations, events and experiences and direct selling. Generally, an ebook can be downloaded in five minutes or less. Cocacola has been at the front position of libelling initiatives for nearly 20 years, most important the way in adding perpackage diet information on labels, in addition to the perserving information that is compulsory by. All products have reasonably priced convenient characteristics and unique. Cocacola focuses on improving the community relationships and increasing their happiness, that positively reflects on their public image, resulting in customer and revenue rise. The cocacola comp cocacolaany, founded in georgia in 1892 and incorporated in 1919, is the worlds largest beverage company. Led by coca cola, the worlds most valuable brand, their companys portfolio features 15 billion dollar.
The coca cola company is an equal opportunity employer that values the diversity of its employees, customers, and consumers. Marketing strategies of coca cola 1 linkedin slideshare. As all the products are nonalcohol and everyone can drink, coca cola targets the whole market rather than and particular segment of the population. The products image is laden with sentimentality, and this is an image many people have taken deeply to heart. If you continue browsing the site, you agree to the use of cookies on this website. Furthermore, the company follows the mass marketing strategy. Marketing strategies of cococola india presented by shahnas a sabitha z. Coca cola swot analysis 2019 business strategy hub.
Download excellent presentation slides on blue ocean strategy and digital marketing strategy. Marketing strategy of coca cola slideshare unique market. As domestic markets mature, it is becoming more and more fashionable for organizations to seek growth through. The coca cola contoured bottle, for example, is an international symbol, revitalizing the bottled as decided in 1999 was considered coca cola s bottle marketing strategy. Coca cola uses strong marketing strategies and advertisement techniques to attract customers. Within a few years, cocacola became the most recognized, renowned, and widely distributed brand in the world. Origionally only selling 7 servings a day, the company has grown slightly, at an estimated rate of more than 1. Coca cola is one of the two leading brands in the soda industry and the largest brand of nonalcoholic beverages in the world. The report also comprises application of swot, pestel, porters five forces and valuechain analyses on coca cola company, along with analysis of companys. Coca cola fan page is the second largest fan page in facebook.
The marketing strategies which were made by coca cola company to win the cola war in 1990s had been very successful as coca cola company had a total market share of 48. Project report on coca cola company and study of customer preference for coca cola brands with reference to coca cola india project report on coca cola company submitted by. Marketing strategy of coca cola coca cola has been a complex part of american culture for over a. In all, the coca cola company sells and markets nearly 400 brands globally.
The one brand global marketing strategy brings together coca cola, coca cola lightdiet coca cola, coca cola zero and coca cola life under the iconic coca cola. Due to the availability of wide range products the pricing is done according to the market and geographic segment. Origionally only selling 7 servings a day, the company has grown slightly, at an estimated. The coca cola company is the world largest beverage company, refreshing consumers with more than 500 sparkling and still brands.
We define the customer analysis based on stp analysis to view the potential market and design the strategy for coca cola to widespread coke. However, the introducing of new coke was the biggest marketing blunder of coca cola. Marketing strategies of coca cola company slideshare. The cocacola company also sells concentrate for soda fountains to major restaurants and food service distributors. Marketing strategies of coca cola slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. Marketing plans of mcdonalds coca colathe marketing plans of mcdonalds coca cola and starbucks bydoc swot and pestal ysis of coca cola yousaf abbasicoca cola pany in depth ysis of strengths and weaknessesthe week in content marketing jan 2 to 6 2016the marketing plans of mcdonalds coca cola and starbucks continue reading. The products image is loaded with overromanticizing, and this is an image many people have taken deeply to heart. Aditya kale aniruddha patil gourav kapoor narendra kashikar siddhartha kamat 2.
The worlds fourth most valuable company coca cola is one of the most recognizable brands today. Thank u for your share i think coca cola good use of distribution strategy. Marketing strategy of coca cola coca cola strategy. Marketing strategy of coca cola coca cola has been a complex part of american culture for over a century. Why cocacola switched from traditional advertising to.
942 1510 932 839 293 1553 480 178 905 374 315 1360 1183 151 374 894 276 173 1554 1504 634 1236 297 1253 386 1215 757 1129 667 1477 36 340 703 681 1499 523 662